I’ve talked about social media here and in many different presentations at the Missouri School of Journalism, conferences and training seminars. I feel like all of my ramblings are a little more legitimate as more and more journalists debate on whether these trends are good or bad. Obviously I plant myself into the camp that this is good.

Feel free to view my PowerPoint slideshow.

Twitter isnt the end-all be-all for journalism, but I do see it as a growing news tool. The trick, you need to be in there to understand how it works. For the first time, I recommended to all of my students that they should join a few social networks and learn how they work. I started out in Twitter, Blogger, Flickr, YouTube, Motionbox, Vimeo (I could go on) for my personal needs online and I’ve transitioned that use into ways I can use them professionally. You cannot jump in and think you know how it works. That’s how you end up finding reports like this one. It is so easy to fall into a culture of fear. Journalists shouldn’t allow themselves to do that. I think we should act like journalists, investigate these tools and see how they can be helpful. People are using them. Let’s see how we can use them to our advantage to deliver better news to our markets.

Now I’ll try to stop ranting.

This week is a very historic week for the Missouri School of Journalism. We are celebrating the school’s cenennial and dedicating the Reynolds Journalism Institute. I’m very lucky to be a part of this event in many ways. The coolest is how I’m helping manage 100+ freshmen and a handful of upperclassmen who will pour through the events, document them and post what they gather to a blog, Flickr and YouTube. I’m exhausted with all of the planning but I look forward to finding out what we can do with this project.

In its simplest form, students will document the sessions. In the extreme form they will do that and collect photos, additional interviews and video. While some centennial reporters blog, I have another group of teams who will take Flip cameras and interview alumni for a massive YouTube project that I’ve mentioned on this blog before. I’m looking for alumni to share their experiences gained through the Missouri School of Journalism and their many jobs that followed. (Most journalist don’t stick around in one newsroom for long… Others are fortunate to work in the same one for a long time. I’m hoping we get all kinds of perspective) In the end of the project, I and a small team of students hope to create playlists of these interviews that have useful insight for the many industries represented by J-school graduates.

I will probably blog here with more insight after the event since I can’t even think right now due to the many logistics that go into this!!

I’m trying something a little different (don’t I always?). The Missouri School of Journalism is about to celebrate its centennial in September and dedicate the new Reynolds Journalism Institute building. There will be thousands of people attending this event. Most of these folks will be members of the journalism school’s alumni. If they’re anything like me, they want to talk. They want to share. They have experience that will benefit one or more people. There will be opportunities for meetings and presentations but there is no way each person will be able to share all of their knowledge.So I thought about creating kiosks that give anyone the chance to post thoughts and lessons about their careers or memories of the journalism school. Leading up to that idea, I set up a YouTube channel to encourage video posts with those thoughts. There has been some promotion through email, but not much and there’s been no video posts added since we set the channel up. It makes me sad and I wonder how the heck I can get people involved. Is it because I’m targeting an age group that just doesn’t do YouTube? Or is it because I’m working with YouTube? The channel concept removes the content away from the “other” content on the site and to me adds legitimacy to the product. But maybe I’m wrong. I’d love to hear thoughts on this one! Heck, even better… Click here and post thoughts for the centennial!