May 15, 2013
Posted by Jen Reeves
As I move from the journalism world into a membership and non-profit focus, I suddenly look at experiences with brands a little differently. I was fortunate to work with Brooks Running as it launched its PureFlow2 shoes. They sent me a pair and simply asked me to share what I thought about them on social [...]
February 28, 2013
Posted by Jen Reeves
I spent the last week visiting the AARP headquarters where I work. I’m a teleworker based in Columbia, Missouri tasked with helping train the entire organization about social media. Those tasks range from understanding the ethics and etiquette behind the use of social media to ways to use it effectively on a personal and professional [...]
January 18, 2013
Posted by Jen Reeves
I’m working on a collection how checklists on what you need to do when you join some of the top social media platforms… Twitter, Facebook, YouTube, Instagram. The overarching theme I keep thinking about is how we all need to think like journalists before we post content into any platform. A blog, email, social media [...]
January 7, 2013
Posted by Jen Reeves
I’m kicking off the new year with something a little different. For the first time, I’m attending the New Media Expo (known best as Blogworld). The conference is focused on people who create content online and giving them a chance to learn how to get better at it and meet all kinds of brands that [...]
November 13, 2012
Posted by Jen Reeves
I love to write. As a little kid, I kept a very simple journal. I remember reading through a post when I was little and writing about Princess Diana’s wedding. I was very journalistic and kept to the facts, not a lot of emotion or opinion. But as the years went on, I learned to [...]
October 24, 2012
Posted by Jen Reeves
Nine and a half years ago, I embarked into a career adventure few could imagine. I was the proud mom of a one-year-old toddler who was looking at her first opportunity to help manage a newsroom. As executive producer, I had a chance to take my knowledge as a newscast producer into a professional environment [...]
October 19, 2012
Posted by Jen Reeves
Almost two years ago, a friend who used to teach at Mizzou introduced me to a mom who was connecting with other professional moms. We both happened to know a lot of the same women in the mom blog world. Not long after that, Hollee Schwartz Temple asked me for a favor: to review her new [...]
October 12, 2012
Posted by Jen Reeves
My career has been an amazing experience… Having the ability to start out as a newscast producer and evolve into a social media expert is one of a kind. The transition from traditional to non-traditional was huge. Well, it’s time to announce another huge change. In two weeks, I’m stepping down as KOMU’s interactive director [...]
September 30, 2012
Posted by Jen Reeves
This post was originally written for Dubtizzle on 9.20.12: Four years ago, I watched social media explode right in front of my face. I watched the Obama campaign use Facebook and Twitter. I watched newsrooms crowdsource images and information. But four years ago, social media was not mainstream. Fast forward to now. Social media may [...]
September 15, 2012
Posted by Jen Reeves
This post was originally written for Dubtizzle on 8.28.12: Facebook Pages are a great way to extend your public relationship for yourself or your brand. Facebook Subscribe lets you share your personal posts in a public way. As your news feed fills with branding and professional talk (kind of like when Twitter feeds automatically appeared [...]
