Entries from September 2011 ↓

Extras worth sharing

I just had a chance to speak to a group attending the Excellence in Journalism conference in New Orleans and Society for News Design in St. Louis… This has given me a chance to speak to journalists who I don’t get to speak to as often. Focusing on helping mid-career journalists think about work and life experiences is something I’ve wanted to do for a while.

That’s why I loved have a chance to talk about how to take your mid-career life into a more multimedia experience. I talked about how you have to change your mindset, play and connect to promote your work. I realize that sounds easier than you think… but guess what? It really is that easy. If you play, you learn. That’s exactly how I got to where I am in my career.

Beyond what I had to say, I want to share a list of links of tools that I think are really helpful:
delicious.com – save all of those links you don’t want to lose and tag them with searchable terms
bit.ly – make a shorter link for something you want to share and get instant analytics that show who clicked on it
Mobile Reporting Tools: RJI 2010-11 fellow Will Sullivan and a team of students analyzed all kinds of mobile tools and listed them based on the type of phone. I HIGHLY recommend you play with all of the available tools you can with the phone you own.
Also, check out A New Guide: A team of my students recently interviewed journalists across the country to come up with some best practices for journalists using social media.

Some journalists in New Orleans asked me to share some tutorials about Twitter. I really like the guide Twitter put together for journalists. I also like Mashable’s Twitter guide and its Facebook guide to help you think about the potential of those tools. I’m also writing a series of tips on Google+ for the MediaShift blog. You can see my first post here.

Here’s a look at my presentation… I hope our conversation from the presentation can continue here and on Twitter (using the #jentalk, #eij11career and #sndstlcareer hashtag).

Broadcasting Social Media

I haven’t been able to post on any of my blogs as much as I’d like because my newsroom is on the race towards launching a one of a kind newscast a week from today. Our goal is to bring a static newscast into a more interactive experience with the help of social media. We’re using a number of tools to bring it all together – Including a product that’s never been used in the United States to broadcast nearly live posts from Twitter and Facebook. (I say nearly because a producer can pick and choose the posts to air. There is a level of moderation to keep potentially inappropriate posts on television.) We asking our viewers (and even you if you want to play) to use #UonTV as our hashtag to contribute content. We’re also asking community leaders to turn in their community events via video. This will replace our interview segments where organizers usually sit on the sit and talk with an anchor for two minute. There might be a live Skype conversation but there will also be pre-recorded Google+ hangouts where we focus on interesting topics of the day. We’re trying to harness the power of social media and encourage our market to jump in and share with us. Here’s a little video where our interactive anchor Sarah Hill explains how the show will work.

We’re very excited to see this site launch. A capstone team of students in my class are helping coordinate and lead the development of the show’s social media desk – a team of people who will keep watch on social conversations for the show. We’re planning on letting this role develop as we learn what works and what doesn’t work for the newscasts. Hopefully we’ll be able to document the experience so other newsrooms can learn from us!

By the way – if you’re curious about what I’m teaching in my class, here’s what this week’s focus is on: Building your name brand online.