Entries from April 2008 ↓

When will there…

…be an automatic system that can take my blog thoughts out of my brain and post them for me so I can get all the other work done!

A great week

I spent most of the past week taking part in the RTNDA and NAB conferences. It is always interesting to see where people think the journalism and broadcasting industry is going. There was a lot of talk about how the traditional journalist is his or her way out. Obviously I believe that – I struggle to try and incorporate my thoughts on information gathering to as many beginning journalists in our program. I really think a person who has the main goal of presenting something online with a side skill of presenting information on a more traditional media outlet has many, many opportunities. Three years ago, I had news directors begging for good newscast producers. This year I had news directors begging for good newscast producers AND also good website editors and multi-media creators. Last year I was depressed to see most of my amazing web-based students take traditional jobs because no one knew what to do with them. This year there are jobs and there are newsrooms that understand the kind of potential I am helping create.

It’s a very good feeling.

 The best moment was when I found out one of the students I had last year who couldn’t get hired is suddenly working on the web for one  of the best newsrooms in the country. The broadcast industry is catching on! Hooray!

Sharing, meeting and introducing

I have two goals every time I attend RTNDA and NAB in Las Vegas (which is where I am right now). First, my goal is to meet new and innovative people in the media industry. Second, to help my students find amazing jobs in newsrooms where they’re respected and won’t burn out before they look for their second job.Because I have so many more students, I brought a bunch of resumes to share even though they couldn’t make it to the big conference. This is the first time I’ve found a group of students who are really interested in possible work in the web side of the industry. It’s exciting and I’m proud to help them find jobs. I look forward to seeing what comes of this week. Hopefully news ideas to help with our newsroom’s workflow, new products to help make the job work better and new connections to help my students (and former grads) find great jobs. It should be a lot of fun at the same time.

This is challenging!

We officially launched smartdecision08.com last week and I’ve found my audience is not quick to sign up. I have teams of people trying to go out into our communities and encourage participation — And I’ve found when local organizations are introduced to the idea of blogging or video blogging, they are not interested. I wonder why. I have worked with a group of people to try and create an opportunity for the community to feel involved. A place where candidates could go to see where the conversations are headed. But so many people are turned off by the idea immediately.I’d love to hear opinions on how to get people interested and driven to collaborate, write, share and communicate online.